The Programme was officially launched on 20 November. Officiating at the launch ceremony were Sze Chun-Fai, Jeff, Under Secretary for Education, HKSAR Government; and Dr Gabriel Leung, Executive Director, Charities and Community of The Hong Kong Jockey Club. Over 110 representatives from the Programme’s partners, school principals and teachers attended the event.

Dr Gabriel Leung, Executive Director, Charities and Community of The Hong Kong Jockey Club, in his address underscored the importance of financial literacy in today’s increasingly complex financial landscape, particularly for young people. He said the Club had collaborated with local and international industry experts to launch this programme as the first of its kind in Hong Kong in an effort to address a gap in the city’s education system. He noted the Club had created and funded many projects in support of inclusive education to equip young people from diverse backgrounds with the skills to facilitate their future success. The Club remains committed to nurturing the next generation to enable their long-term well-being and fulfilment.

Sze Chun Fai, Jeff, Under Secretary for Education, HKSAR Government, highlighted that the Programme aligns with the city’s educational objectives and enhances the Humanities curriculum. He thanked The Hong Kong Jockey Club Charities Trust for organising “The Hong Kong Jockey Club Financial Education Programme”. The programme aims to nurture students’ financial literacy from an early age through experiential learning activities, enabling them to apply financial knowledge and skills in daily life, as well as cultivate proper values and attitudes. Positive response from schools on the programme were received. The Education Bureau and the Hong Kong Jockey Club continue to join hands with the school sector to promote financial education.

The highlight of the event was a thought-provoking panel discussion with Professor Stephen Cheung, advisor to The Hong Kong Jockey Club Financial Education Programme; Antony Leung, Chairman and Co-founder of the Solomon Learning Group; Professor Tim Kaiser, Professor of Economics and Economic Education at the University of Kaiserslautern-Landau; and Ms. Jessica Man, MH, Principal of Po Leung Kuk Lam Man Chan English Primary School. The panelists provided invaluable insights on the pressing need for financial education in today’s rapidly evolving economic and digital landscape.

The event has been featured in print and online platforms, including:
- The Standard – Spend money to learn about money
- Bastille Post – Jockey Club supports project to boost financial education for primary school students
- Headline Daily – 智理財教育計劃 冀將理財知識融入學校課程 料惠及1.78萬學生
- Sing Tao Daily – 智理財教育計劃 料惠及1.78萬學生
- Am730 – 馬會推高小理財教育計劃 著眼學生管理財富
- Am730 – 馬會推高小學生理財教育計劃 授知識助建正確價值觀負責任行為
- Topick – 親子理財|香港賽馬會智理財教育為學童而設 3個元素讓孩子學金錢管理
- Topick – 理財教育︱馬會撥逾$1.19億元推小學理財教育 培養學生良好理財知識態度
- HKET – 馬會撥1.2億 提升小學生理財教育
- HKEJ – 賽馬會推高小生理財教育
- HKEJ – 香港賽馬會推出「香港賽馬會智理財教育」計劃 助香港高小學生掌握必備的理財技能
- HKCD – 馬會撥款逾億元支持小學生理財教育計劃
- Bastille Post – 馬會撥捐逾1.19億推行智理財教育計劃 冀理財教育成小學生常規課程
- Supermami – 【掌握技能】提升高小學生對理財知識
- Yahoo News – 馬會推高小學生理財教育計劃 授知識助建正確價值觀負責任行為
- Line Today – 馬會推高小學生理財教育計劃 授知識助建正確價值觀負責任行為
- Line Today – 【掌握技能】提升高小學生對理財知識
- AP News – University of Chicago Financial Education Initiative Partners with The Hong Kong Jockey Club Charities Trust to Launch Financial Education Program in Hong Kong
- Investors Hangout – Enhancing Financial Literacy: A New Initiative from UChicago
- Tickertech.com – University of Chicago Financial Education Initiative Partners with The Hong Kong Jockey Club Charities Trust to Launch Financial Education Program in Hong Kong
- Washington City Paper – University of Chicago Financial Education Initiative Partners with The Hong Kong Jockey Club Charities Trust to Launch Financial Education Program in Hong Kong
- Yahoo Finance (US) – University of Chicago Financial Education Initiative Partners with The Hong Kong Jockey Club Charities Trust to Launch Financial Education Program in Hong Kong
- Greenville – University of Chicago Financial Education Initiative Partners with The Hong Kong Jockey Club Charities Trust to Launch Financial Education Program in Hong Kong
- ADVFN – University of Chicago Financial Education Initiative Partners with The Hong Kong Jockey Club Charities Trust to Launch Financial Education Program in Hong Kong
- One News Page – University of Chicago Financial Education Initiative Partners with The Hong Kong Jockey Club Charities Trust to Launch Financial Education Program in Hong Kong
- wn.com – University of Chicago Financial Education Initiative Partners with The Hong Kong Jockey Club Charities Trust to Launch Financial Education Program in Hong Kong